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Data Hygiene

Clean data is critical to successful direct marketing initiatives. Triax Data's database hygiene solutions enable you to significantly improve data quality and eliminate wasted postage, making your campaigns more effective and cost efficient. Triax Data offers several Data Hygiene solutions to aid in the improvement and accuracy of your data.

Standardization (CASS) - This process standardizes addresses, corrects errors and adds ZIP+4, Carrier Route and delivery bar code information. NCOA - The Postal Service’s National Change of Address file (NCOA) is a secure database of approximately 160 million changes of address tracking the most recent 48 months of move-update information. This enables you to update your database with new addresses from individuals, families and businesses that have moved. 

DSF2 - Delivery Sequence File processing improves the delivery of mailings by validating and standardizing addresses. DSF processing corrects, standardizes and verifies addresses against the Postal Service’s file of over 145 million address points. Included with the service is a Deliverability Index Report which measures and ranks the accuracy of addresses according to probable deliverability.

LACS - Locatable Address Conversion System (LACS) processing identifies and updates addresses that have been changed for 911 emergency systems (I.E. - When rural style box holder addresses are converted to city style addresses). The LACS database contains over 5 million converted addresses and improves deliverability and the ability to identify duplicates between files.

AEC - The Address Element Correction service (AEC) corrects addresses that could not be matched via CASS, DSF or LACS processing. AEC corrects deficient addresses and identifies those that do not exist. It also produces a diagnostic report about the input file. The current electronic service resolves on average 31 percent of previously unmatched addresses.

Do-Not-Mail / MPS - The Direct Marketing Association (DMA) Mail Preference Service (MPS) is an effective means of identifying the 3 million + consumers who do not want to receive advertising mail at home. We compare your prospecting database to the DMA’s records to identify prospects that shouldn’t be mailed unless they’ve requested information from your company in the past.

Deceased - Deceased processing eliminates deceased individuals from your database. Our file contains over 40 million deceased individuals, usually identifying 1% to 3% of the file as deceased.

Prison Suppression - The Prison Suppression file is used to identify Federal Prisons, State Prisons, County Correctional Facilities and City Jails that exist on a database. The file is compiled from records obtained from correctional departments, probation and parole authorities allowing you to eliminate unprofitable records from prospect lists.