Predictive Modeling
Triax Data is pleased to offer predictive modeling as part of its suite of tools for marketers. Predictive modeling is a process used to create a statistical model of future behavior. A predictive model is made up of a number of predictors, variable factors that are likely to influence future behavior or results.
For instance, a customer's gender, age, and purchase history might predict the likelihood of a future sale.
To learn more about modeling and what it can mean to your marketing ROI, contact us today!