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Predictive Modeling

Triax Data is pleased to offer predictive modeling as part of its suite of tools for marketers. Predictive modeling is a process used to create a statistical model of future behavior.  A predictive model is made up of a number of predictors, variable factors that are likely to influence future behavior or results.

For instance, a customer's gender, age, and purchase history might predict the likelihood of a future sale.

To learn more about modeling and what it can mean to your marketing ROI, contact us today!